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The Brave
2024
VISUAL IDENTITY
PRINT & WEB DESIGN
NAMING & COPYWRITING
A modern public house with game.
Built in collaboration with Great British Menu winner James Cochran, The Brave set out to reimagine the British pub - pairing bold, refined interiors with a fearless, produce-led menu.
From wild game to line-caught seafood, every plate makes a case for the very best the UK has to offer. Big flavours. Serious craft. No compromise.
Under the stewardship of hospitality group Seven Eighths, The Brave backs its bold menu with a sharp wine list and original cocktails, crafted in-house by a team that knows its pour.
Tasked with shaping both the visual and verbal identity, we led the naming process, wrote the tagline, built the logo system, defined the colour palette, curated print materials, and delivered brand copy and editorial design with character and clarity.
The Brave sources its ingredients from some of the UK’s most respected ecological farms and producers—wild venison, shot in the field; sustainably sourced game and fish from the Cotswolds and the Peaks. Nothing standard. Everything outstanding.
With chef James Cochran’s Scottish heritage woven deep into the menu, the identity needed to carry that lineage—without falling into cliché. The brief called for something rooted, not rustic.
Antler, hoof, tusk, and tooth became the guiding motifs—carried through the sharp serifs and clean-limbed structure of the wordmark and wider typographic system.
A muted sapphire blue paired with dawnlight silver brings a quiet elegance to the palette. It nods to heritage without nostalgia, and gestures to the skies and waters of Britain’s ancient, wild places.
The Brave, at its heart, is a British pub. But it is a pub with a wild spirit, refined by its connection to the food it serves, and the heritage that shapes it.
food Photography by Key & Quill Ltd
COLOUR GRADING BY SPLENDID SONS
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